Allies

FloraWorld

Under its original name (1-888-ROSE-888 Inc) Floraworld was Canada's first home- grown floral wire service. It grew directly from two stimuli; first, the growing demand for easy reliable ways to send flowers, and second the impact of Grower Direct in the Canadian marketplace.

Consumers often wish to send flowers to friends and loved ones who live elsewhere. A number of US based floral wire services were working in Canada, but all were based on the retail propositions favoured by their founders, i.e. traditional retail florists.

With its high quality, flowers-by-the-pound approach to retailing, Grower Direct had difficulty cracking the circle. Traditional florists were more than happy to receive and fill an order from a Grower Direct store, but they had little interest in returning the favour. That fact, and the overall outlook for the flower business led to the creation of 1-888 Rose-888 Inc. In 1999, the company changed its name to Floraworld. Although a separate company, Floraworld works closely with Grower Direct Fresh Cut Flowers Inc. and a strong alliance has developed.

Click Here to visit Floraworld.com