Become a Franchisee

Support Services

Buying a Grower Direct franchise gets you two of the most critical elements for success in a retail business venture; a name brand that is known and trusted, and a system of tried and proven procedures for your day to day business operations.

More Specifically,

•  Fresh high-quality flowers  - Will arrive at your store every week, thanks to:
  • Our own annual purchase agreements with the world's finest flower growers
  • Grower Direct's dedicated trucking system, and our own distribution centre in Miami (point of entry for most flowers coming into North America)
  • Dedicated buyers in both the Canadian and US marketplace, allowing immediate access to flower markets
  • Grower Direct's own "Flora-Text, Flowers On Demand" service that provides instant market specials to stores via their cell phone text-messaging feature. At no cost to the store.

• Training and information - To ensure that you and your staff know how to look after display and sell your flowers most effectively.
  • State-of-the-art retail and floral industry training manuals and other materials, especially written and produced for the Grower Direct Franchise Owner.
  • The "Grower Directions" video series provides close-up practical product knowledge for the modern flower shop; from care and handling tips to customer service and colour theory, all tailored to the needs of Grower Direct franchisees and their staff.
  • The Grower Direct Audio Learning System, a series of cassettes and CD's covering specialized marketing topics, business operation themes, product knowledge and more.

• Merchandising and marketing programs -  To help build your business and expand your clientele.
  • An initial Ad Kit filled with point of sale materials, posters and wall hangings to brighten up your store and reinforce your Grower Direct identity.
  • Ongoing and seasonal marketing programs, complete with national advertising campaigns, point-of-sale display and sales support materials like poster, price tags, and aprons.
  • Ongoing support for special advertising needs of individual stores and local clusters, ideas, graphics and media buys etc., from our in-house team.
  • Cross promotions with high profile and well-branded large firms and organizations, both Canadian and International.
  • Growing brand awareness through activities of our National Advertising fund.

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• Business and Operational Support _ To ensure you are never alone
  • Advice and support in finding the right location and in negotiating terms for your lease.
  • Store design expertise and preparation of blue prints for your store design.
  • Ongoing and free supply of stationary items such as letterhead and envelopes, business cards and various forms.
  • A national program of standards and measurements to ensure adherence to a common standard of product quality, value and customer service.
  • As requested, ongoing support from our financial team in the analysis of your accounting and performance records
  • Flat-fee royalties, which do not escalate with your increasing sales. As you become more profitable, you reap the full benefit!
  • Support team at Home Office is the best in the industry, offering invaluable experience, knowledgeable feedback and guidance