What sets Grower Direct apart?
For starters: superior flowers, clean, well-located stores, and affordable everyday prices. These characteristics helped us grow into Canada's largest flower franchise. So we know a thing or two about retailing flowers and about the franchise business model.
What is Grower Direct looking for in a potential franchisee?This cuts right to the heart of things, doesn't it?
Let's look at the other side of it first ... what's expected of the franchisor.
Companies which employ the franchise business model are seeking to expand their market reach
faster and farther than they could using their own resources.
The retail franchisor brings to the party:
Now back to the question. For their part, the franchisees are expected to provide:
Finding and selecting the right franchisees is "mission critical" at Grower Direct.
If I agree to open a new Grower Direct store in a new territory, what kinds of support can I expect from the company in establishing this new operation?
In which Canadian jurisdiction is your company registered, and is it approved to sell franchises in this province?
We are registered as required across Canada and approved to sell franchises in all provinces.
Do you have a current company disclosure document available?
Yes, our disclosure documents are updated continuously to reflect any changes that take place within our franchise.
How do you calculate royalty fees to your franchisees?
Grower Direct has a unique simple "Flat Rate" weekly royalty, no complicated formulas or gross sales percentages! This means that as you grow your business your royalty does not increase, the profits from your long term growth are yours!
Where and how do your franchisees get their flowers?
Our primary source of flowers is South America. Once purchased flowers are processed through our Miami facility, Odyssey Brokerage. Flowers are then transported in our own temperature controlled trucks directly to Canada. In most areas the time for transportation from Miami is half the industry standard.
Do you have long-term supply relationships including standing orders with established flower farms?
Yes, relationships that have been built and stood the test of time for upwards of 18 years, ensuring delivery of the highest quality flowers to our stores. In conjunction with our transportation systems, this allows our stores to confidently offer a retail guarantee unsurpassed in the flower industry!
Do I have direct access to the flower importers in Miami?
You, as a Grower Direct store owner, have direct access to our own flower buyer in the Miami market. This allows you to be right there when a great buy is available. Not only is our buyer available to you but you will also receive notification of "Red Hot" Miami deals each week.
What strategic affiliations does your company provide its franchisees?
Grower Direct continuously strives to build strong affiliations with partners who offer a win/win partnership.
What level of training does your company provide for new & existing franchisees?
A complete initial training program involving classroom and hands on training in a corporate store. This initial training is followed up, by having a trainer in your new store, for 5 days upon your opening. This ensures that you have the support to get you off to a strong start.
How will I stay abreast of events and trends in my industry?
Through our own company newsletter published monthly and weekly store information packages, plus our toll free help line.
What kinds of company-wide marketing support are available?
National Advertising Fund - This is a weekly flat rate fund contributed to by both Grower Direct and our franchisees. With this fund we provide our stores with the marketing material they need to succeed. Material including: